Jongno
Discover 11 authentic local spots in Jongno, one of Seoul's most vibrant neighborhoods. From specialty coffee shops to hidden bars and local restaurants - all recommended by locals.
Jongno is one of Seoul's neighborhoods worth knowing on its own terms. We've mapped 11 local favorites here — spanning artisan bakeries, brunch spots, coffee and more — each rated 4.7★ on average by real visitors. This is the version of Jongno you get when a local shows you around, not the one on the postcard.
Perment Bakeshop Anguk and 삼평빵집 are the highest-rated starting points. Walk it rather than plan it: Jongno rewards turning down the side streets between the spots below.
All 11 spots in Jongno — open them in the free iOS app for live distances and directions.
Artisan Bakeries
3 places in Jongno
Brunch Spots
6 places in Jongno
온지심 익선동 맛집 | 브런치 | Onjisim Ikseon Cafe | Hanok | 益善洞 カフェ | ベーグル | 益善洞 咖啡廳 | 韓屋
Lucyd
Ikseon Dimibang
Golden Coffee & Sandwich
Public garden
FourB, Gwanghwamun
Local GuideThe local guide to Seoul
Seoul where ancient palaces meet futuristic skylines! You gotta dive into 'jjimjilbang' culture; it's a whole vibe. For authentic art and chill vibes, check out Ikseon-dong it's like a hidden gem with traditional hanok houses. And 'soju' is the drink, but try it with 'makgeolli' we call it 'so-maek'! Fun fact: Seoul has the fastest internet in the world!
Coffee
1 place in Jongno
Vinyl Shops
1 place in Jongno
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Frequently asked questions
What are the best places to visit in Jongno, Seoul?
Jongno has 11 local spots curated by Polomaps, across 4 categories. Top-rated spots include Perment Bakeshop Anguk, 삼평빵집, 온지심 익선동 맛집 | 브런치 | Onjisim Ikseon Cafe | Hanok | 益善洞 カフェ | ベーグル | 益善洞 咖啡廳 | 韓屋 — all recommended by locals rather than tourist lists.
Is Jongno worth visiting in Seoul?
Yes! Jongno is one of Seoul's most authentic neighborhoods with 11 local favorites averaging 4.7★. You'll find artisan bakeries, brunch spots, coffee, vinyl shops — all recommended by locals, not tourists.
How do I explore Jongno like a local?
Download the free Polomaps iOS app to see every Jongno spot on a live map around you, with walking distances and directions. Save your favorites and search anything specific — the app finds well-rated local places for any craving.
Discover More in Seoul
Jongno is just one of 19 neighborhoods we cover in Seoul. Explore all 338+ spots across the city.