Jongno
Discover 11 authentic local spots in Jongno, one of Seoul's most vibrant neighborhoods. From specialty coffee shops to hidden bars and local restaurants - all recommended by locals.
Jongno is one of Seoul's neighborhoods worth knowing on its own terms. We've mapped 11 local favorites here — spanning artisan bakeries, brunch spots, coffee and more — each rated 4.7★ on average by real visitors. This is the version of Jongno you get when a local shows you around, not the one on the postcard.
Perment Bakeshop Anguk and 삼평빵집 are the highest-rated starting points. Walk it rather than plan it: Jongno rewards turning down the side streets between the spots below.
All 11 spots in Jongno — open them in the free iOS app for live distances and directions.
Artisan Bakeries
3 places in Jongno
Brunch Spots
6 places in Jongno
온지심 익선동 맛집 | 브런치 | Onjisim Ikseon Cafe | Hanok | 益善洞 カフェ | ベーグル | 益善洞 咖啡廳 | 韓屋
Lucyd
Ikseon Dimibang
Golden Coffee & Sandwich
Public garden
FourB, Gwanghwamun
Local GuideThe local guide to Seoul
Seoul where ancient palaces meet futuristic skylines! You gotta dive into 'jjimjilbang' culture; it's a whole vibe. For authentic art and chill vibes, check out Ikseon-dong it's like a hidden gem with traditional hanok houses. And 'soju' is the drink, but try it with 'makgeolli' we call it 'so-maek'! Fun fact: Seoul has the fastest internet in the world!
Coffee
1 place in Jongno
Vinyl Shops
1 place in Jongno
Neem de verborgen parels van Seoul mee
Zie elke plek op een live kaart om je heen, bewaar favorieten en zoek naar alles waar je zin in hebt — “natuurwijnbar”, “rustige specialty koffie” — waar je ook bent. Gratis in de App Store.
Frequently asked questions
What are the best places to visit in Jongno, Seoul?
Jongno has 11 local spots curated by Polomaps, across 4 categories. Top-rated spots include Perment Bakeshop Anguk, 삼평빵집, 온지심 익선동 맛집 | 브런치 | Onjisim Ikseon Cafe | Hanok | 益善洞 カフェ | ベーグル | 益善洞 咖啡廳 | 韓屋 — all recommended by locals rather than tourist lists.
Is Jongno worth visiting in Seoul?
Yes! Jongno is one of Seoul's most authentic neighborhoods with 11 local favorites averaging 4.7★. You'll find artisan bakeries, brunch spots, coffee, vinyl shops — all recommended by locals, not tourists.
How do I explore Jongno like a local?
Download the free Polomaps iOS app to see every Jongno spot on a live map around you, with walking distances and directions. Save your favorites and search anything specific — the app finds well-rated local places for any craving.
Discover More in Seoul
Jongno is just one of 19 neighborhoods we cover in Seoul. Explore all 338+ spots across the city.